State Department spent $630,000 to boost Facebook ‘likes’

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The State Department spent more than $630,000 on advertising campaigns to boost the number of Facebook “likes” for the agency’s pages on the website, according to a report released by the agency’s inspector general.

Between 2011 and March 2013, the agency’s Bureau of International Information Programs used the funds on advertising to increase the number of fans for each of its four Facebook pages from 100,000 to more than 2 million, according to the May report.

The program was initiated after the bureau expanded the agency’s presence on social media by setting up Facebook pages, Twitter accounts, and blogs targeted at foreign audiences, the report states.

Read the full article here.

Vince Perfetto

Vince adds diverse experience to the Foundation with a background in broadcasting, accounting, and telecommunications. He loves living in the freest state in America, New Hampshire. With a “Live Free or Die” attitude and a strong independent streak, Vince feels right at home among his fellow N.H. citizens. He was raised to respect others and to work hard to achieve his goals, and thus takes pride in saying he has “the best parents, ever.” When Vince isn’t working on the Foundation, he enjoys hiking, reading, and relaxing with a great New England micro brew.

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