Home | State Department spent $630,000 to boost Facebook ‘likes’
State Department spent $630,000 to boost Facebook ‘likes’
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The State Department spent more than $630,000 on advertising campaigns to boost the number of Facebook “likes” for the agency’s pages on the website, according to a report released by the agency’s inspector general.
Between 2011 and March 2013, the agency’s Bureau of International Information Programs used the funds on advertising to increase the number of fans for each of its four Facebook pages from 100,000 to more than 2 million, according to the May report.
The program was initiated after the bureau expanded the agency’s presence on social media by setting up Facebook pages, Twitter accounts, and blogs targeted at foreign audiences, the report states.
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